Big ideas.
Grassroots impact.
We connect brands and organisations with grassroots football through campaigns, content and practical delivery.
Built in grassroots. Trusted to deliver.
Grassroots football is part of everyday life for players, parents, coaches, referees and volunteers. Understanding that world takes time. Knowing what matters to it takes involvement.
Team Grassroots has built its work around those people: sharing their stories, supporting their clubs and supplying the kit and equipment that helps them play.
Founded by Paul Kirton, whose involvement in grassroots football spans 20 years, we combine experience of the game with national communications, campaign delivery and in-house production.
For our partners, that means a team that understands both the brief and the people it needs to reach.
Work that reaches the pitch.
HeinzThe Proper Warm Up
Connecting a household brand with the start of the grassroots matchday.
1,000 equipment packs made available to youth teams.Explore the campaign
Wembley Stadium FoundationYour First Kit
Helping new and emerging teams take their first steps.
Free playing kits for eligible grassroots teams.Explore Your First Kit
The FARespect Shop
Making positive behaviour visible on the touchline.
Practical resources for welcoming matchdays.Explore our Respect work
ESF EventsAll Star Super Cup
Creating football experiences teams will remember.
Grassroots football at St George's Park.Explore the event
Smokefree SidelinesNottingham
Supporting healthier, family-friendly football environments.
An online registration platform developed and managed with The Media Group.Explore the programmeMore than an audience.
Inform.
Stories and content that connect. Editorial, social content and campaign communications.
Support.
Campaigns with a practical purpose. Programmes, community opportunities and football experiences.
Equip.
The capability to put support into people's hands. Teamwear, equipment, printing, embroidery and fulfilment.
From the brief to the touchline.
- 1 Understand Your objectives and audience.
- 2 Build A useful concept and delivery plan.
- 3 Deliver Coordinated activity and practical support.
- 4 Report Agreed measures and clear reporting.
A partnership should leave something worthwhile behind.
Equipment a team needs. An opportunity to participate. A better matchday experience. Information that helps a volunteer.
Give your brand a role in the game.
Tell us what you want to achieve. We'll start with the people you want to reach and build from what the game needs.
Need a hand?
Our team is here to help. Get in touch and we will point you in the right direction.